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Deconstructing the media market, constructing a new way to measure ad efficiency

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a...

Catalogue: Insights Festival 2020
Authors: Gerardo González, Miguel Anaya, Pamela González
Companies: Netquest, The Nielsen Company, Facebook
September 14, 2020

Videos

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A.I. won't replace workers who do intellectual activities. Is this still true? Check this out in our newest study.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019

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Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019

Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018